Digital Marketing Specialist

Company: Guillam –

WebSite: San Stefano, Alexandria, Egypt

Job Description:Guillam is dedicated to cultivating a distinctive and enriching coffee experience. We are committed to excellence in our product, dedicated to our employees, and focused on our clientele. Our dedication to quality and innovation is what truly differentiates us. Our team is comprised of innovators, strategists, and creative minds driven to consistently deliver outstanding results.

**Benefits of Employment:**

* Opportunity to contribute to a company revolutionizing the coffee industry.
* Professional growth within a collaborative environment that values creativity and a commitment to excellence.
* Expansion of expertise through challenging assignments and continuous professional development.
* Engagement in stimulating work requiring ongoing learning and adaptability.
* Collaboration within a supportive team environment that fosters innovation and creativity.

We are currently seeking a Digital Marketing Specialist to join our Marketing department. The successful candidate will be responsible for managing our e-commerce platform, developing and executing successful Google Ads campaigns, optimizing website SEO, and implementing effective email marketing strategies.

**Responsibilities include, but are not limited to, the following:**

* Demonstrable experience in digital marketing.
* Proficiency in Google Ads, encompassing campaign setup and management, performance analysis, and optimization.
* Practical experience with Shopify or comparable e-commerce platforms, including product listing management, user experience optimization, and key metric tracking.
* Comprehensive understanding of SEO principles and the ability to implement on- and off-page optimization strategies to enhance website visibility and organic traffic.
* Expertise in email marketing, including list segmentation, content creation, A/B testing, and campaign performance analysis.
* Superior written and verbal communication skills in English.
* Portfolio demonstrating prior work experience and achieved outcomes.
* A proactive, detail-oriented, and customer-centric approach, complemented by strong multitasking and organizational skills.
* Fluency in English; proficiency in additional languages is considered an asset.
* Ability to perform effectively under pressure and adhere to strict deadlines.
* Competence in marketing automation technologies.
* Knowledge of SEO/SEM and Google Analytics.
* Familiarity with analytical and database tools.

Skills: