Digital Marketing Specialist

Company: Guillam –

WebSite: San Stefano, Alexandria, Egypt

Job Description:Guillam is an organization dedicated to providing a distinguished coffee experience. We are committed to excellence in our product, our personnel, and our clientele. Our dedication to quality and innovation distinguishes us within the industry. We are comprised of a dynamic team of professionals focused on achieving exceptional outcomes.

**Opportunities:**

* Contribute to a company that is revolutionizing the coffee sector.
* Prosper in an environment that emphasizes collaboration, ingenuity, and a commitment to excellence.
* Enhance your professional capabilities through challenging assignments and continuous professional development.
* Engage in intellectually stimulating work that requires ongoing learning and adaptation.
* Become an integral part of a supportive team that cultivates innovation and creativity.

We are currently seeking a qualified Digital Marketing Specialist to join our Marketing department. The successful candidate will be responsible for the management of our e-commerce platform, the execution of successful Google Ads campaigns, the optimization of website SEO, and the implementation of effective email marketing initiatives.

**Responsibilities include:**

* Demonstrated experience in the field of digital marketing.
* Proficiency in Google Ads, including campaign setup, management, performance analysis, and optimization.
* Practical experience with Shopify or comparable e-commerce platforms, encompassing product listing management, user experience optimization, and key metric tracking.
* Comprehensive understanding of SEO principles and the ability to implement on-page and off-page optimization strategies to enhance website visibility and organic traffic.
* Expertise in email marketing, including list segmentation, content creation, A/B testing, and campaign performance evaluation.
* Superior written and verbal communication skills in English.
* A portfolio demonstrating previous work and quantifiable results.
* A positive, detail-oriented, and customer-centric approach, coupled with strong multitasking and organizational skills.
* Fluency in English; proficiency in additional languages is advantageous.
* The capacity to perform effectively under strict deadlines.
* Competence in marketing automation technologies.
* Knowledge of SEO/SEM and Google Analytics.
* Familiarity with analytical and database tools.

Skills: