Digital Marketing Specialist

Company: Guillam –

WebSite: San Stefano, Alexandria, Egypt

Job Description:Guillam aspires to provide a distinctive and enriching experience, exceeding the conventions of a traditional coffee establishment. We are dedicated to excellence in our product, the professional development of our employees, and the satisfaction of our clientele. Our commitment to quality and innovation distinguishes us within the industry. We are a driven and skilled collective of innovators, strategists, and creative professionals dedicated to achieving superior outcomes.

**Opportunity Highlights:**

* Contribute to a forward-thinking organization that is actively reshaping the coffee experience landscape.
* Prosper within a collaborative environment that emphasizes creativity, professional collaboration, and a dedication to achieving the highest standards.
* Enhance your professional expertise through participation in demanding projects and continuous professional development initiatives.
* Engage in intellectually stimulating work that requires a commitment to ongoing learning and adaptability.
* Become an integral part of a supportive team that actively promotes innovation and creative thinking.

We are currently seeking a qualified Digital Marketing Specialist to join our Marketing Department. This individual will assume responsibility for the management of our e-commerce platform, the implementation and optimization of Google Ads campaigns, the enhancement of website SEO performance, and the execution of strategic email marketing initiatives.

**Responsibilities and Qualifications:**

Candidates for this position should possess the following qualifications and demonstrate proficiency in the following areas:

* Demonstrated experience in the field of digital marketing.
* Proficiency in Google Ads, including campaign creation, management, performance analysis, and optimization strategies.
* Practical experience with Shopify or similar e-commerce platforms, encompassing product listing management, user experience optimization, and key metric tracking.
* A thorough understanding of SEO best practices and demonstrated ability to implement on-page and off-page optimization techniques to enhance website visibility and organic traffic.
* Expertise in email marketing, including list segmentation, content development, A/B testing methodologies, and campaign performance analysis.
* Superior written and verbal communication skills in English.
* A professional portfolio showcasing prior work and quantifiable results.
* A proactive, detail-oriented, and customer-focused approach, coupled with effective multitasking and organizational capabilities.
* Fluency in English is essential; proficiency in additional languages is considered advantageous.
* The ability to effectively manage projects and meet deadlines in a fast-paced environment.
* Proficiency in marketing automation technology.
* Knowledge of SEO/SEM principles and Google Analytics platform.
* Familiarity with analytical and database tools.

Skills: