Digital Marketing Officer

Responsibilities include but not limited to:

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media.
• Launch optimised online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.).
• Prepare online newsletters and promotional emails and organise their distribution through various channels.
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics ools (Google Analytics, WebTrends etc.).
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.

Requirements and skills:

• Proven experience as Digital Marketing Officer or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with PPC, Google Adwords and email campaigns and SEO/SEM.
• Working knowledge of ad serving tools (e.g., DART, Atlas
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.
• Around 2 years of experience.
• BSc/BA in marketing or relevant field.