wuzzuf.com
Job Description :
The Digital Marketing Manager is responsible for execution of strategy deployed on digital media, related ecommerce activity and driving social strategy for Grand Hyatt Dubai. This position will support the Digital Marketing team and drive hotel marketing by developing marketing plans that come to life on digital platforms. Digital marketing efforts will include: content marketing, search engine marketing (including PPC and SEO), mobile marketing, display advertising, email marketing and assisting with social media planning and ongoing property level projects. This position will also oversee Ecommerce activity including the management of the hotel’s multiple web site and mini-sites and projects.Position Responsibilities / Essential Functions:·Assists in implementing overall digital marketing strategy to help drive room and other related revenues (i.e. F&B, spa, meetings, etc.) for Grand Hyatt Dubai.·Responsible for the accurate digital budgeting and forecasting of the revenues and expenses.·Liaise with the digital performance agency to provide property level feedbacks and enhancements to the ongoing campaign.·Maintain overall budget and related vendor/agency relationships for digital and social marketing (i.e. Supporting billing and invoicing needs for Grand Hyatt Dubai).·Collaborating with the internal team and stakeholders to provide strategic recommendations that enhance World of Hyatt Loyalty member engagement through email communications, on property action plans and promotions.·Identify opportunities to further optimize and enhance direct bookings and various revenue generating streams for the hotel. ·Identify, articulate and provide insights and recommendations to the corporate team.·Provide ongoing updates of industry news, trends, issues, site features and best practices. ·Work closely with Revenue Management in identifying opportunities and booking trends and develop relevant digital strategies·Team Leadership: Lead and mentor the digital marketing team, fostering a collaborative and results-oriented work environment. Provide guidance to team members on campaign optimization, marketing technologies, and industry best practices.·Collaborate with partner agencies to develop annual business plans for the hotel to ensure sound comprehensive strategic recommendations and ensure ROI goals are achieved across digital channels for hyatt.com production. ·Exhibit knowledge of CPA, CPC, CPM, e-mail buys, paid search, mobile and other conventional and unconventional internet advertising/acquisition models ·Work with and manage agency to ensure PPC plans strategically and efficiently fit hotel’s goals.·Conduct reviews and execute SEO best practices accordingly to improve hotel visibility within search engines.·Foster partnerships with online partners (journalists, bloggers, review sites etc) for additional online visibility.·Work with and manage agency for mini-site development projects as necessary/needed – for F&B, weddings, waterpark etc.·Analytics and Reporting: Utilize Adobe Analytics, and other relevant tools to track and analyze key performance metrics. Generate actionable insights from data to continuously improve campaign performance and ROI.·Work closely with Content and Communications manager to ensure hotel website is relevant, up to date and optimized·Take ownership of website performance through in-depth analysis utilizing Adobe Site Catalyst to test, measure and develop all aspects of hyatt.com activity for Hyatt Hotels within the cluster. Please speak to your Human resources Department before applying online