Medicascope -
Company: Medicascope –
WebSite: Cairo, Egypt
Job Description:**Job Description**
**Purpose:**
To provide leadership for the digital marketing function, manage the marketing team, formulate client strategies, and ensure the attainment of established business objectives, including key performance indicators (KPIs), return on investment (ROI), and lead generation targets.
**Responsibilities:**
* Develop and implement comprehensive digital marketing strategies for multiple clients on a monthly and quarterly basis.
* Manage the internal marketing team, encompassing content creation, design, media buying, moderation, and video editing.
* Translate client briefs into actionable plans and defined deliverables.
* Oversee all aspects of campaign management, including planning, execution, optimization, and reporting.
* Manage digital marketing budgets across various platforms, including Meta, Google, LinkedIn, and X (Twitter).
* Analyze performance data and generate actionable insights for continuous improvement.
* Conduct client meetings to present progress reports and results.
* Conduct competitive analysis and research market trends to inform strategic decision-making.
* Ensure consistency of brand tone and messaging across all digital channels.
* Coordinate with the sales/CRM team to ensure lead quality and conversion efficiency.
Skills: