Digital Marketing Expert

Analyst/Research

LG Electronics -

Company: LG Electronics –

WebSite: New Cairo, Cairo, Egypt

Job Description:

1. Digital Strategy & Campaign Execution

Develop and execute multi-channel digital marketing strategies aligned with business

Plan and manage paid advertising campaigns (Google Ads, Meta, etc.).

Optimize digital marketing efforts for customer acquisition, retention, and brand awareness.

2. Website & SEO Optimization

Oversee website performance, ensuring SEO best practices and conversion optimization.

Manage content updates, landing pages, and user experience enhancements.

Analyze website traffic and user behavior using Google Analytics and other tools.

3. E-Commerce & Conversion Optimization

Manage digital marketing strategies for e-commerce platforms.

Implement CRO (conversion rate optimization) techniques to maximize sales.

4. Performance Analytics & Reporting

Monitor and analyze campaign performance using key metrics

Generate reports and insights for continuous optimization.

A/B test ads, landing pages, and email campaigns for improved performance.

Regular report management

Skills:

✔ Bachelor’s degree in Marketing, Business, Communications, or a related field.

✔ 3+ years of experience in digital marketing, e-commerce, or related roles.

✔ Expertise in Google Ads, Meta Ads, SEO, and social media marketing.

✔ Proficiency in Google Analytics, Google Tag Manager, and CRM tools.

✔ Experience in managing digital marketing for an e-commerce brand.

✔ Fluent in English & MS Office (Excel, Power point)

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