Digital Marketing & Events Specialist (Riyadh, KSA)

FileCloud is looking for a dynamic and results-driven Digital Marketing and Events Specialist to join our team in Riyadh, the Kingdom of Saudi Arabia. In this role, you will support and execute global digital demand generation programs designed to drive pipeline, generate qualified leads, and increase brand awareness, while also managing and coordinating events that support broader marketing and revenue goals. This role is primarily focused on building and optimizing digital marketing campaigns across paid media, email, social, and landing pages, using events as a strategic channel to accelerate demand and engagement. You will plan and execute digital programs that generate Marketing Qualified Leads (MQLs), amplify content, and support regional sales teams. In addition, you will oversee the planning and execution of in-person and virtual events, ensuring they are effectively promoted through digital channels and contribute measurable pipeline impact. This is a hands-on role for a marketer who is data-driven, highly organized, and comfortable operating across digital marketing, demand generation, and event marketing.About the Product & Company:FileCloud is a hyper-secure EFSS (enterprise file sync and share) platform that provides industry leading compliance, data governance, data leak protection, data retention and digital rights management capabilities. FileCloud is a leader in content governance and collaboration for unstructured data, trusted and used worldwide across Global 1000 enterprises, educational institutions, government organizations, and service providers. In addition to its enterprise file sharing solution, FileCloud’s product portfolio also includes Signority (acquired in May 2024), a Canadian-based e-signature and document workflow platform. We are currently expanding our team as we grow and improve FileCloud.Key Responsibilities:Digital Demand Generation Plan, execute, and optimize global digital demand generation campaigns to drive Marketing Qualified Leads (MQLs) and pipeline growth.Develop and manage campaigns across channels including:Paid social media (primarily LinkedIn)Email marketingLanding pagesOrganic social mediaContent promotionContinuously analyze campaign performance and optimize for lead quality, conversion rates, and pipeline impact.Manage marketing automation campaigns in HubSpot, including lead nurturing and segmentation.Track and report on MQL performance, campaign ROI, and marketing contribution to revenue.Social Media & Content AmplificationOwn both organic and paid social media strategy, ensuring strong visibility for events, content, product announcements, and brand initiatives.Run and optimize LinkedIn paid media campaigns to drive demand generation and event registrations.Collaborate with internal teams to amplify newly created content across digital channels.Grow engagement and audience reach across key platforms.Event MarketingPlan and execute select global events, including:Industry tradeshowsWebinars and virtual eventsPartner eventsHosted customer or prospect eventsManage the full lifecycle of events, including planning, logistics, promotion, execution, and post-event follow-up.Leverage digital channels to drive event registrations, attendance, and engagement.Measure and report on event ROI, lead generation, and pipeline contribution.Collaboration & Marketing OperationsWork closely with the sales team and broader marketing organization to align campaigns with regional goals and target markets.Manage and track the marketing budget, including forecasting and spend allocation.Continuously test new marketing channels, campaign formats, and event strategies.Drive initiatives to increase customer reviews and brand credibility.Requirements:4–6 years of experience in B2B digital marketing, demand generation, or event marketingStrong background in digital campaign management and lead generationHands-on experience with paid social media advertising (LinkedIn required)Experience managing webinars, tradeshows, or other marketing eventsExperience with marketing automation platforms (HubSpot preferred)Strong project management and organizational skillsComfortable working with global teams and multiple time zonesWorking knowledge of SEO and SEMExperience with Asana preferredBA/BS degree in Marketing, Business, or a related fieldWhat We Offer:Be part of a team of passionate, committed individuals dedicated to building a world-class productDedicated time for training and education opportunitiesA mentorship model wherein your mentor and team support your developmentA competitive salary with an annual bonusFlexible hours that fall outside of the companywide core hours of 9am -12pm (US Eastern Standard Time)20 days of paid time off, which increases by a further 2 days after 3 years of service and 3 days after 5 years of service (in addition to 10 public holidays in your country)Paid day off on your birthday or on an alternative day if your birthday falls outside a typical working dayPaid day off to volunteer with the charity of your choicePaid monthly internet cost, as well as lunch and a wellbeing stipend providedReimbursement of all hardware costs associated with the rolePlease note that we conduct background security checks for everyone joining our team.