Digital Campaign & Engagement Manager

Job Title: Digital Campaign & Engagement ManagerTerm: 12 monthsLocation: Abu Dhabi, UAEDivision: CardsReports to: TBCPURPOSE OF THE PROJECTThis role looks to drive business growth through greater cross-sell and up-sell initiatives to over 1m customer base. The ideal candidate would be a digital marketing professional capable of developing and deploying effective digital campaigns, working with marketing agencies in creating content and leveraging technical tools to implement.Core Responsibilities and Accountabilities:Strong Digital Campaign & Engagement Manager who can be onsite full-time for immediate hireDesign and launch targeted customer engagement campaigns, including, formulating ideas, and building sound business cases, securing stakeholder approvals (e.g. finance, compliance), working with marketing for creation, and then leveraging digital campaign tools to deployAnalysing campaign performance, measuring customer engagement and business impact, and translating insights into actionable improvements for future performanceDevelop and manage multi-channel digital marketing strategies to increase customer acquisition and retention, whilst also managing the portfolio contact policy (e.g. how many comms a customer receives)Monitor industry trends and competitor activities to identify new opportunities for digital engagementKnowledge and Experience:4 years experience in Digital marketing, Revenue growth management or Customer engagement. Banking or Fintech experience, and with exposure to technical tools (such as Adobe Campaign or similar)Previous experience in delivering regular reports on campaign effectiveness and present recommendations to senior managementMandatory Skills:Proven track record and experience withing Banking and/ or the FinTech industryPrevious experience working in the UAEMarketing technology experience including analysis & optimisation and customer engagement & personalisationExperience with campaign platforms (Dynamic 365, Adobe Campaign, or similar)Preferred Skills:Adept in measuring campaign performance, ROI, and customer engagement through analytics toolsLeveraging personalisation, segmentation, and marketing automation platforms (Martech) to enhance customer experience