Tern Ice Cream Company -
Company: Tern Ice Cream Company –
WebSite: Heliopolis, Cairo, Egypt
Job Description:**Tern Ice Cream Company is seeking a highly motivated and imaginative Marketing Specialist to contribute to our team. This multifaceted role will be integral to the development and execution of our brand’s visual strategy, the implementation of impactful marketing initiatives, and the management of our social media presence across various platforms, with a focus on the United States and Egyptian markets. The successful candidate will demonstrate creative problem-solving abilities, adaptability in a dynamic startup setting, and a proactive approach to inquiry and continuous learning. The core responsibility will involve the creation of compelling content utilizing proficiency in design, video editing, and digital marketing techniques, requiring a robust combination of creative insight, technical skill, and strategic acumen.**
**Responsibilities:**
* **Visual Content Development:**
* Conceptualize, capture, and edit high-quality photographic and video content for marketing materials, encompassing website content, social media platforms, advertising campaigns, and promotional initiatives.
* Design visually engaging graphics, including social media posts, infographics, banners, digital advertisements, brochures, flyers, website banners, email templates, and other visual resources.
* Maintain brand consistency throughout all design and video materials.
* Maintain and organize a digital asset library of photos and videos.
* **Social Media Administration:**
* Develop and manage social media strategies aligned with organizational objectives, identifying emerging trends and opportunities.
* Oversee content creation across platforms, ensuring high-quality and engaging visuals, videos, and textual content.
* Plan and execute social media campaigns, including paid advertising, ensuring timely completion.
* Monitor and analyze performance metrics, providing data-driven insights to optimize campaigns and enhance return on investment (ROI).
* **Marketing Strategy and Implementation:**
* Contribute to the development of content strategies that effectively resonate with target demographics.
* Collaborate to develop creative concepts and execute them across multiple channels.
* Utilize Meta Business Suite and other tools to manage and optimize campaign performance across digital platforms.
* Analyze campaign data and insights, ensuring strategies are refined for maximum ROI.
* Ensure all marketing endeavors align with our brand identity, values, and long-term strategic vision.
Skills:
- Demonstrated creativity in thinking and practice
- Clear willingness to learn and grow
- Flexible and willingness to adapt to a changing startup environment
- Fluent in English and Arabic, with strong communication and interpersonal skills, including the ability to present creative ideas effectively.
- Bachelor’s degree in Marketing, Communications, Graphic Design, Multimedia, Visual Arts, or a related field (or equivalent work experience).
- A strong portfolio showcasing design and video editing work (2 years of experience in a creative marketing role a plus)
- Knowledge of making food and deserts and enjoys ice cream a big plus.
- Ability to work independently and collaboratively in a team environment.
- Knowledge of social media platforms, algorithms, and best practices to execute successful social media campaigns.
- Proficiency in photo, video and design software (Inkscape, DaVinci Resolve (eg Adobe Creative Suite) or equivalent tools
- Experience working in startup or agency environment is a plus.
- Knowledge of SEO and content marketing principles is a plus.
- Creating and shooting reels is a plus.