Professional Service - Proserv -
Company: Professional Service – Proserv –
WebSite: Maadi, Cairo, Egypt
Job Description:
- Create, review, edit, and update content for websites, landing pages, blogs, company profiles, brochures, and marketing campaigns in both Arabic and English.
- Develop creative brand messaging, company introductions, and internal/external communication content.
- Write compelling scripts for corporate and promotional videos, and craft ad copy for paid campaigns.
- Propose and create social media content and storytelling concepts aligned with brand objectives across multiple industries.
- Conduct thorough research to stay updated on industry trends, audience behavior, and market language across business lines.
- Collaborate with marketing and digital teams to brainstorm and develop various types of engaging content.
- Interpret creative direction and convert technical or abstract information into simple, appealing messaging.
- Adapt copy and visual briefs to meet business needs and digital trends.
- Work closely with designers to ensure the final content is visually aligned and impactful.
- Align content with SEO fundamentals (keyword integration, metadata, internal linking, etc.).
- Monitor content performance via platform KPIs and analytics tools to evaluate reach and engagement.
- Suggest new content formats, campaign angles, and creative strategies to promote company services and connect with potential customers.
Skills: