Consumer Insights R&D Engineer

Company: Midea Group –

WebSite: Alsadat City, Monufya, Egypt

Job Description:**Midea Electric Egypt is seeking a meticulous and highly organized Consumer Insights R&D Engineer to identify, analyze, and translate consumer needs into innovative product features and specifications. This position entails conducting market research, gathering customer insights, and collaborating with cross-functional teams to develop home appliance solutions that optimize user experience and satisfy market demands.**

**Key Responsibilities:**

* **Conduct comprehensive customer research utilizing surveys, interviews, and focus groups to ascertain pain points, preferences, and expectations.**
* **Analyze user behavior, feedback, and complaints to identify opportunities for product refinement.**
* **Benchmark competitor offerings to evaluate market trends and best practices.**
* **Translate consumer insights into precise product design specifications and technical requirements.**
* **Collaborate closely with design and engineering teams to develop prototypes and test concepts.**
* **Ensure that new product features enhance usability, efficiency, and sustainability.**
* **Provide input to manufacturing and quality teams to ensure feasibility and cost-effectiveness.**
* **Assist in the development of user manuals and training materials to facilitate proper product utilization.**
* **Participate in product testing and validation processes to ensure adherence to consumer expectations.**
* **Maintain current knowledge of emerging technologies and industry trends in the home appliance sector.**

Skills: