Company Name : Terraco Group

Category Marketing Manager

Job Description

  • Develop and implement category strategies to achieve key performance indicators, including innovation growth, category development, profitability and targets.
  • Utilize the full range of brands and products across categories to effectively gain market share.
  • Collaborate closely with local sales and marketing teams to ensure the success of the category, implementing the marketing mix.
  • Identify product gaps in the market and drive innovations through the Terraco Innovation Process, continuously building the innovation pipeline.
  • Project manage and drive all assigned innovation projects, planning, coordinating, and monitoring cross-functional activities to ensure timely and successful outcomes.
  • Create and coordinate category-related content in collaboration with Digital Marketing and Retail functions.
  • Conduct market research to gain a deep understanding of the category, competitor strategy, trends, and market influencers for up-to-date Market Intelligence.
  • Develop CPD presentations, product presentations, and relevant support tools for Business Development and Sales.
  • Ensure the positioning of assigned products aligns with Corporate Visual Identity guidelines.
  • Develop creative artworks in coordination with agencies or in-house graphic design functions.
  • Negotiate and coordinate with marketing agencies, as required.
  • Monitor market trends continuously and ensure brands, products and solutions meet market requirements and standards.
  • Develop the complete communications mix for maximum impact based on target group and objectives.
  • Measure the effect of external communication activities and optimize the marketing mix accordingly.
  • Manage and drive product launches across countries with relevant presentations, trainings, and events.
  • Act as a representative for the marketing department in customer meetings, exhibitions, seminars, conferences, and other events.
  • Perform other duties as required.

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