Business Analyst

In-depth market research and competitor analysis

Scope:

In scope are following regions in priority order:

1. Belgium
2. Rest of EU (European Union)
3. USMCA (USA, Mexico, Canada)
4. MENA (Middle East North Africa)
5. Asia & Australasia

Focus:

1. Priority focus is on amateur & professional-level football, a.k.a. soccer in the USA
2. Secondary focus is on any other mass-market sports, e.g. basketball, baseball, padel, cycling,…

Inputs:

The analyst:

1. receives all competitor information already available to The Company and provided in unsorted and varying formats (MS Word docs, OneNote, PDF, Dropbox…)
2. fully leverages online tools (e.g. Google), A.I. research LLMs (e.g. Perplexity), e-mail / online meeting reach-out to relevant Key Opinion Leaders and any other forms of information gathering and analysis deemed suitable

Outputs:

Analyze and rank the individual countries in the aforementioned regions based on their level of “football fanaticism” as determined by e.g.:

1. Football ranking vis-à-vis other sports
2. Number of amateur & professional clubs
3. Estimated € market size
4. Other parameters as deemed relevant

Conduct an in-depth scan of those countries for competitor App / SaaS technologies and build a detailed, side-by-side competitor SWOT analysis benchmarking The Company along following dimensions:

Organization:

1. Maturity: established when, active in which geographic markets, headcount per market…
2. Fund-raising successes: when, € value…

Product:

1. B-2-C product features and related Strengths & Weaknesses
2. B-2-B product features and related Strengths & Weaknesses
3. Market readiness: MVP, fully launched and since when etc.

Business Model split per market:

1. Number of registered users and historical evolution in past 3 years
2. Year-on-year € growth (revenue) rate past 3 years
3. Go-to-market strategies
4. Sources of revenue
5. Pricing tiers

Clearly highlight The Company`s:

1. Competitive advantages in green
2. Opportunities in yellow
3. Disadvantages in red
4. Add any other competitive analysis dimensions that you find relevant

Provide a full report of the latter in concise and polished PPT format in line with The Company`s company design style (colours, fonts, logo etc.).  The report must be:

1. MBB (McKinsey/Boston/Bain) quality-level and ready for immediate use in The Company`s investor pitch-deck, company presentations etc.
2. Supported by MS Excel, Visio, Miro Board etc. + any clippings / notes and other information gathered & generated
3. Show all data / information sources clearly marked and traceable
4. A.I.:
   • Summary of A.I. prompt queries applied
   • Recommendations on A.I. agents and / or tools that can be used to (semi-) automate ongoing competitor analysis market scans

Process:

Days 1 – 4:

1. At the end of each full day or ca. 10 hours of work, whichever happens first, provide a max. 1 page, bullet-point format executive summary update of key findings
2. Present these findings to The Company in an online video call of ca. 30 minute duration, align on next steps and continue analysis
3. Leave at least 1-2 “rest days” between days 1 – 4 to allow material to settle & process deeply in the analyst`s mind

Day 5: 

1. At the end of day 5, or shortly thereafter, present a full analysis report to The Company in an online video call of ca. 2 hours duration