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Company Name : Lenovo

Brand Marketing Manager

Job Description

General Information

Req #

Career area:




Thursday, June 23, 2022

Working time:

Additional Locations: 

* BANGALORE – Karnataka – India

Why Work at Lenovo

Here at Lenovo, we believe in smarter technology that builds a brighter, more sustainable and inclusive future for our customers, colleagues, communities, and the planet.

And we go big. No, not big—huge.

We’re not just a US$70 billion revenue Fortune Global 500 company, we’re one of Fortune’s Most Admired. We’re transforming the world through intelligent transformation, offering the world’s most complete portfolio of smart devices, infrastructure, and solutions. With more than 71,500 employees doing business in 180 markets, we help millions—not just the select few—experience our version of a smarter future.

The one thing that’s missing? Well… you…

Description and Requirements

Position Title: Brand Manager

Location: Bangalore

About Lenovo:

Lenovo is a US $46 billion global Fortune 500 company and a leader in providing innovative consumer, commercial and enterprise technologies. Globally, our product lines include a full range of commercial and consumer PCs, servers and workstations, and a family of mobile internet devices including tablets and smart phones. We design and build our products to bring progress to the world. Serving customers in more than 160 countries, we take our inspiration from the drive and imagination of the people who make things happen; our technology helps those who do, do better.

At Lenovo we employ more than 60,000 people worldwide and our people share a common aspiration to be the very best. Whether serving our customers, working as a team or contributing to the community, we are working to build a unique company. A company that delivers unparalleled products created and supported by people with a wealth of different cultures and experiences. Our strength lies in this diversity. We are dedicated to fostering an environment that encourages entrepreneurism and ownership. A workplace where people’s talents can be challenged and their efforts recognized and rewarded. We employ fantastic people- come join the fun!

The core objective of this role is to execute core brand marketing activities for Lenovo, including communication development, market research, and end-to-end media planning and social media marketing.

Responsibilities of the position:
– Identify and partner in articulating annual and quarter-wise marketing programs and requirements in synch with business and product teams
– Develop inspiring communication development briefs anchored in real consumer insights that can make way for stand-out advertising
– Partner in the creative development process – creative testing, production and deployment in media
– Work with Asia Pacific and Worldwide teams to understand and adapt/ deploy world-wide marketing programs for the Indian market
– Bring the Voice of Consumer to marketing and business teams through regular sharing of consumer feedback and research
– Be on top of the PC category by assimilating various knowledge sources such as market share reports, brand audits, internal sales data, media data, social listening & competitor benchmarking
– Drive ongoing monitoring and optimization of marketing programs, based on consumer research and data, to ensure high quality execution and effectiveness (ROI).
– Be the liaison with Alliance partners like Intel and Microsoft for joint business planning and ensuring program compliance
– Support Tablets and Services teams for their marketing programs
– Budget planning and management

Key Performance Indicators:
– Improvement in brand preference and imagery scores
– Business and share growth in the premium segment
– Brand lift and engagement scores for digital and social campaigns

Business Stakeholders:
– Internal: Sales/ Business Teams, Marketing team, Product team, Services Team
– External: Advertising Agency, Media Agencies, Social Media Agency

– Must Have: MBA from a premier B-School, Previous experience in a Modern Trade/ Large Retail Role

Desired : 

– Modern Trade Marketing experience
– 4 – 5 years of sales/marketing experience

Key functional/technical competencies:
– Brand management
– Stakeholder management
– Agency management
– Consumer Focus

Key Behavioral competencies:
– Goal-orientation
– Bias for action
– Leading and initiating action
– Persistence and resilience

* BANGALORE – Karnataka – India

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