bayt.com
Job Description
Company Description
PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms – Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.
Job Description
- Build the foundation to learn all elements of media planning, management and reporting
- Strong attention to detail and good organization skills
- Assists Media Manager/Supervisor with presentation prep and analysis
- Assign creative to appropriate ad groups
- Manage IO process
- Implement 3rd party tracking parameters on URLs
- Provide initial optimization insights: Analyzes campaign reports/data and makes recommendations
- Leverage reps for better time management and efficiency
- Manage optimization log
- Develop campaign reports
- Maintain daily budget sheets; identifies/addresses red flags
- Compile and deliver performance reports
- Pull spend information and inform team on campaign pacing
- Ad hoc duties as needed
Qualifications
- 0-1 year paid search experience
- Good understanding of tracking, optimization and reporting tools
- Understand how bids relate to keyword performance and campaign efficiency
- Support the team where needed with other projects and planning