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Company Name : Publicis Groupe

Associate Manager- Search & Social

bayt.com

Job Description

Company Description

PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms – Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.

Job Description

 

  • Build the foundation to learn all elements of media planning, management and reporting 
  • Strong attention to detail and good organization skills 
  • Assists Media Manager/Supervisor with presentation prep and analysis 
  • Assign creative to appropriate ad groups 
  • Manage IO process 
  • Implement 3rd party tracking parameters on URLs 
  • Provide initial optimization insights: Analyzes campaign reports/data and makes recommendations 
  • Leverage reps for better time management and efficiency 
  • Manage optimization log 
  • Develop campaign reports 
  • Maintain daily budget sheets; identifies/addresses red flags 
  • Compile and deliver performance reports 
  • Pull spend information and inform team on campaign pacing 
  • Ad hoc duties as needed 

Qualifications

  • 0-1 year paid search experience 
  • Good understanding of tracking, optimization and reporting tools 
  • Understand how bids relate to keyword performance and campaign efficiency 
  • Support the team where needed with other projects and planning 
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