Unilever -
Company: Unilever –
WebSite: Makkah, Saudi Arabia
Job Description:**Marketing Services Specialist – Foodservice**
**Position Summary:**
Unilever is seeking a Marketing Services Specialist to contribute to the growth and penetration of its Foodservice business within the designated region. Reporting to Didem Molay Sevin, this role operates at a WL1E work level and is based in Jeddah, at the Unilever House. The incumbent will be responsible for developing and implementing trade and operator marketing strategies that align with business objectives, collaborating with sales/Customer Development (CD) teams, and managing marketing initiatives to drive business targets for turnover, reach, and penetration. The successful candidate will also oversee execution and support for e-commerce business and third-party distributors, ensuring consistency in branding and messaging, and managing marketing budgets while monitoring ROI.
**Key Responsibilities:**
* Develop and execute effective trade and operator marketing strategies in alignment with overall business goals.
* Collaborate with Customer Development teams to align marketing initiatives with their objectives and contribute to achieving Trade Operator & eCom business targets (Turnover, Reach, and Penetration).
* Design and implement promotional programs to drive sales and enhance brand awareness among operators and trade partners.
* Develop programs to engage foodservice customers through tastings, events, and culinary competitions.
* Plan, execute, track, and optimize operator buying experiences, crafting relevant campaigns and conducting post-campaign evaluations.
* Gather market data and insights to enhance the operator end-to-end experience and inform strategic decisions.
* Oversee execution and support for the e-commerce business and third-party distributors, ensuring content accuracy and updates.
* Drive Perfect Store Online and Offline initiatives, focusing on top-performing SKUs.
* Ensure brand consistency across all marketing materials and develop necessary support assets.
* Manage budgets for marketing initiatives, measuring and reporting on ROI.
* Manage relationships with trade partners and operators, implementing trade active reselling programs.
* Prepare regular reports on marketing performance, presenting findings and recommendations to senior management.
**Qualifications:**
* Minimum of a Bachelor’s degree in Marketing, Business Administration, or a related field.
* Minimum of five (5) years of experience in Marketing within the FMCG Foodservice industry.
* Minimum of five (5) years of working experience in Trade and Operator Marketing, or a similar function in FMCG.
* Demonstrated understanding of sales/marketing funnels, customer buying journeys, and key metrics for offline & online Trade and Operator Marketing & eCom.
* Digital marketing foundation and industry knowledge for Out of home Operator Groups & Trade Customers (Preferred).
* Comprehensive understanding of shopping missions, operator lifecycle, and buying journeys.
* Sound business acumen with the ability to generate insights from third-party data.
* Customer-centric approach with strong content creation skills across various channels.
* Advanced joint omnichannel campaign planning capabilities.
* Proven ability to build strong value propositions to engage Trade Partners.
* Digital proficiency (Intermediate level).
* Proficiency in Power BI, Adobe Analytics, Marketo, and Microsoft Office Suite.
* Strong negotiation skills.
* Exceptional attention to detail, comfort with data analysis, and strong project management skills.
**Leadership Attributes:**
Candidates should demonstrate a passion for high performance, personal mastery, consumer-centricity, a purpose-driven approach, and agility in navigating a dynamic environment. Specifically, candidates should embody the following Standards of Leadership behaviors:
* **Passion for High Performance:** Demonstrates ownership, accountability, and data-driven decision-making.
* **Personal Mastery:** Sets high standards, actively promotes personal wellbeing and resilience.
* **Consumer Love:** Prioritizes consumer needs and continuously seeks improvements in service delivery.
* **Purpose & Service:** Embodies humility and understands leadership as service to others.
* **Agility:** Continuously learns and develops skills, exploring the evolving landscape.
**About Unilever:**
Unilever is a global organization committed to equity, inclusion, and diversity. We encourage applicants from all backgrounds to apply, fostering a welcoming and inclusive environment for all employees. If you require any accommodations during the application process, please advise us accordingly.
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