Area Manager

Sales & Revenue Focus

• Responsible to ensure stores in the area deliver their revenue targets, in his/her area.
• Focusses on driving ATV, UPT, Footfall & Conversions by using Store Intelligence Reports, by working closely with SM
• Drive ecommerce adoption, promote use of tools and tech to deliver planned targets, educate store teams.
• Proactively plan for yearly activity calendar, work closely with marketing and VM teams to make it happen.
• Implement promotions and concept campaigns to drive revenue and footfall.  
• Take initiatives to drive B2B business in the area by corporate tie ups and local contracts.

Customer Focus

• Ensures the stores teams are abled to deliver the customer promise (experience) in each store.
• Ensures all staff complete required trainings to deliver on-the-job, track completion, work closely with Store Manager, Concept L&D to make it happen.
• Regularly analysis information and work with Store Managers to increase Net Promoter Score,  Mystery shopping metrics and any other measure in place.
• Continue to drive membership enrollment in stores and increase conversions in his/her stores.  
• Review and address critical customer complaints and manage customer recovery by engaging directly where needed.
• Store staff leverage online tools in stores to showcase out-of-stock products, extended ranges and online exclusive products.
• Ensure stores layout and merchandize meet concept standards and provide right customer experience.
• Maintain store standards and create a vibrant, positive store environment to attract and serve customers