Digital Marketing Specialist

Job Descriptionjob brief:we believe in the power of brands in creating unique businesses, and we believe in the power of content and tools in reaching our audience. as a Digital Marketing Specialist, you will be responsible for building brand awareness and driving commercial performance of our brand across different marketing channels. our goal is to create a strong community around the brand and to build a brand image that represents our main value and delivers our core messages. are you equipped with the right tools and ready for a unique journey? then you are welcomed.Responsibilitiesdevelop digital media plans with goals aligned with the brand’s visionresearch and study the latest marketing trendsestablish our online presence and create brand awarenessspread the company’s message through social media and other online mediumsinnovate and build unconventional digital campaigns that deliver the messagedevelop different types of content including copywriting (social media, websites, blogs, articles, etc.), videos, etc. and collaborate with supplier if neededmanage digital platforms and run the day-to-day social media and search engine optimization (SEO) audits to ensure best practices are being usedcreate and monitor Google Ads marketing campaigns and coordinates with the graphics team to create engaging display adscollaborate with sales team to increase the company’s sales through digital channelsimprove customer engagement using various marketing tacticssupervise ROI and KPIs with weekly performance reports to be submitted to managementRequirementsrelevant experience in a similar position for at least 2 yearsprevious experience working in the hospitality industry OR with lifestyle brands is preferred, with a marketing backgrounddemonstrated ability to develop and implement successful marketing plansdeep understanding of different digital media platforms and paid adsexcellent verbal, writing, listening and presentation skillsself-motivated and creative problem-solverability to work both autonomously and in a team settingcheck(event) ; career-website-detail-template-2 => apply(record.id,meta)” mousedown=”lyte-button => check(event)” final-style=”background-color:#94795D;border-color:#94795D;color:white;” final-class=”lyte-button lyteBackgroundColorBtn lyteSuccess” lyte-rendered=””>