Web Designer & Social Media Specialist

Job brief

We are looking for a driven Web Designer & Social Media Specialist to attract and interact with targeted virtual communities and networks users, monitorwebsite traffic by strategically exploiting all aspects of the social media roadmap.

She should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. 

Responsibilities

·        Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

·        Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.

·        Set up and optimize company pages within each platform to increase the visibility of company’s social content

·        Moderate all user-generated content in line with the moderation policy for each community

·        Create editorial calendars and syndication schedules

·        Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

·        Collaborate with other departments to manage reputation, identify key players and coordinate actions