We are looking for a driven Web Designer & Social Media Specialist to attract and interact with targeted virtual communities and networks users, monitorwebsite traffic by strategically exploiting all aspects of the social media roadmap.
She should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
· Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
· Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
· Set up and optimize company pages within each platform to increase the visibility of company’s social content
· Moderate all user-generated content in line with the moderation policy for each community
· Create editorial calendars and syndication schedules
· Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
· Collaborate with other departments to manage reputation, identify key players and coordinate actions
· Proven working experience in social media marketing or as a Digital Media Specialist
· Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
. Demonstrable social networking experience and social analytics tools knowledge
· Adequate knowledge of web design, web development, CRO and SEO
· Knowledge of online marketing and good understanding of major marketing channels
· Positive attitude, good multitasking and organizational ability
. Fluency in English