The VP – Ecommerce & Digital will work directly with the MD to establish and implement the Ecommerce strategy for the FMCG products.
Responsible for every component of the digital customer experience, they will be expected to develop strategic plans and goals for multiple teams that promote Company Core Values, improve customer engagement, expand digital presence, and achieve fiscal results
As a member of the Executive team, the VP – Ecommerce & Digital will build a cohesive omni-channel strategy that drives the overall financial results of the organization, delivers a world-class customer experience, and establishes the brand as the preeminent purveyor of consumer goods
Partner with the MD to establish and implement the Ecommerce strategy for the Consumer’s product; develop clearly defined goals for revenue, volume, customer acquisition, customer retention, ROI, conversion, etc
Set policies and procedures that promote Company Core Values, drive results, and ensure product standards are maintained at every touchpoint in the digital customer journey
Identify short and long-term growth opportunities utilizing quantitative and qualitative data, understanding of the competitive landscape, and knowledge of consumer behaviors.
Promote collaboration between Ecommerce, Digital Marketing, and other cross-functional teams to drive the omni-channel strategy and deliver on Company sales and performance objectives
Remain current on competitor and industry trends introducing new technologies, customer tools, and company policies to achieve KPI goals and deliver a best-in-class customer experience
Partner with VP of Finance to establish financial structure and build department budget to ensure a profitable bottom line; track performance and reforecast as necessary
Direct and ensure the accuracy of analytics and reporting for all digital channels
Utilize extensive knowledge of industry best-practices to ensure maximum team efficiencies while maintaining best-in-class Customer Satisfaction scores; review data to measure and monitor success and effectiveness of Customer Service team
Lead, inspire and develop the Ecommerce team to progress and realize company and department goals
Share data and customer feedback with cross-functional partners that will inspire new products, streamline processes, and improve both customer and employee experiences
Cultivate and manage relationships with existing and prospective business partners to enhance customer experience and identify opportunities for improvement and growth