Company Name : Comfort Egypt

Trade Marketing & Retail Auditor

wuzzuf.com

About the Job

Job Brief 

To drive the success of effective marketing, advertising, and promotional activities of the company. An ideal candidate is a team leader, very strategic, knows the market and consumers’ behavior well, with experience in driving growth.

About the Job

  • Responsible for the execution of all trade activities & the different visibility solutions in order to boost the demand in all trade channels.
  • Responsible for planning and executing the annual trade support plans across the various trade channels according to the roadmap and in line with brand strategies & priorities.
  • Coordinates with the different stakeholders to develop the different visibility solutions & planograms as well to ensure its proper implementation in the market.
  • Tracks & reports all competitor trade Marketing activities & evaluates its impact on the brand’s performance.
  • Assist in developing & executing promotions in all/ specific trade channels when needed 
  • Develop a strong Customer Network & Build a good rapport with them through loyalty programs & Activation.
  • Conduct monthly sales Commercial Marketing applications. 
  • Manage, track and report sales incentive and Commercial Marketing budget. 
  • Plan, carry out, and report sales enhancing activities on channels and key customers.
  • Carry out designing, application and tracking of the POS materials which are needed for bringing the brand’s communication strategy into the field. 
  • Determine the strong and weak points of the regions through regular field visits and to take business enhancing actions. 
  • Create and manage the field activation plans concerning Launch.
  • Interpret channel based sales forecasts and make demand reconciliations with the channels,
  • Design and manage shopper researches to find out customer insight and to take related actions according to results.
  • Calculate the ROI of the performed activities.
  • Loyalty Campaigns— To prepare Sales team adjustment, display-incentive activities,
  • Designate opportunities that will enhance the brand, customer and category, and to propose action plans to the relevant marketing team.
  • Plan, design and perform regular retail audits. 

Job Requirements

  • Education: Bachelor’s degree in Business Administration Major Marketing.
  • Experience: 4-6 Years of experience in trade marketing department within retail sector, including retail network & brand/product management.
  • Experience in the development & execution of trade marketing campaigns, loyalty programs, market analysis, and data collection.
  • Experience in establishing trade marketing function, strategies and KPI’s is a must.
  • Excellent command of MS Office, social media platforms and ideally CRM platforms

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