Social Media Senior Officer

 Develop content strategy aligned with short-term and long-term marketing targets • Collaborate with marketing and design teams to plan and develop site content, style and layout • Create and publish engaging content • Edit, proofread and improve writers’ posts • Liaise with content writers to ensure brand consistency • Optimize content according to SEO • Use content management systems to analyze website traffic and users engagement metrics • Manage content distribution to online channels and social media platforms to increase web traffic • Develop an editorial calendar and ensure content team is on board • Ensure compliance with law (e.g. copyright and data protection) • Stay up-to-date with developments and generate new ideas to draw audience’s attention