Social Media Marketing Specialist

Company: Guillam –

WebSite: San Stefano, Alexandria, Egypt

Job Description:**Option 1 (Formal):**

Guillam distinguishes itself as more than a purveyor of coffee; it curates a distinctive and immersive customer experience. Our organization is committed to excellence in product quality, employee development, and customer satisfaction. This dedication to quality and innovation is a defining characteristic of our brand. We are a dynamic collective of innovators, strategists, and creative professionals dedicated to delivering exceptional outcomes.

**Career Opportunity:**

We offer the opportunity to:

* Contribute meaningfully to a company that is revolutionizing the coffee experience.
* Prosper within a collaborative and creative environment that prioritizes excellence.
* Enhance professional expertise through challenging projects and continuous learning initiatives.
* Engage in intellectually stimulating work that necessitates ongoing adaptation and skill development.
* Become an integral member of a supportive team that promotes innovation and creativity.

**Role Summary:**

The Social Media Marketing Specialist will occupy a central position within our digital marketing division. This individual will be responsible for the conceptualization and execution of social media strategies designed to cultivate engagement across various platforms. The successful candidate will play a critical role in enhancing brand visibility, driving audience interaction, and contributing to the achievement of overall marketing objectives.

**Responsibilities:**

Within the Marketing department, the Social Media Marketing Specialist will undertake the following responsibilities:

* Develop, implement, and manage a comprehensive social media strategy aligned with overarching business goals.
* Oversee and maintain the company’s presence on social media platforms, including but not limited to Facebook, Instagram, and LinkedIn.
* Generate compelling, innovative content for scheduled posts, designed to inform audiences and promote brand-centric messaging, ultimately fostering follower growth and engagement.
* Monitor user interactions, respond professionally, and cultivate leads and sales opportunities.
* Analyze key performance indicators and adapt strategies as necessary.
* Collaborate with internal departments to manage brand reputation, identify key stakeholders, and coordinate strategic initiatives.
* Manage social media advertising campaigns, encompassing budget allocation, target audience identification, creative asset development, and performance tracking.
* Monitor competitor activities and industry trends to identify opportunities for market differentiation and expansion.
* Maintain a current understanding of emerging technologies and trends in social media platforms, design tools, and related applications.
* Create structured and compelling content tailored for LinkedIn audiences, including articles, posts, and updates that drive interaction and lead generation.
* Remain current with the latest social media trends, tools, and best practices, integrating them into our strategy as appropriate.
* Coordinate with influencers to create compelling social media content that resonates with our audience and strengthens our brand presence.
* Oversee the Customer Relationship Management (CRM) platform, ensuring efficient data management and effective customer interactions to drive engagement and retention.
* Manage customer service email communications, providing timely and professional responses to inquiries, and ensuring an exceptional experience for our customers.

Skills: