Social Media Marketing Expert

Company: Guillam –

WebSite: San Stefano, Alexandria, Egypt

Job Description:**Option:**

Guillam distinguishes itself as a purveyor of exceptional coffee experiences. Our organization is deeply committed to product excellence, employee development, and customer satisfaction. This dedication to quality and innovation forms the cornerstone of our operations. We are comprised of a dynamic team of innovators, strategists, and creative professionals dedicated to achieving superior outcomes.

**Key Attributes of this Opportunity:**

* Contribution to a company at the forefront of redefining the coffee experience.
* Professional growth within a collaborative culture that emphasizes creativity and a commitment to excellence.
* Opportunities for enhanced expertise through challenging projects and ongoing professional development.
* Engagement in intellectually stimulating work that necessitates continuous learning and adaptability.
* Membership within a supportive team environment that fosters innovation and creative thinking.

**Role Synopsis**

The Social Media Marketing Specialist will play a pivotal role in the execution of our digital marketing strategy. The incumbent will be responsible for developing and implementing strategies designed to engage target audiences across a diverse range of social media platforms. This position is integral to enhancing brand visibility, stimulating audience engagement, and contributing to the attainment of overarching marketing objectives.

**Primary Responsibilities:**

In this capacity, the Social Media Marketing Specialist will collaborate within the Marketing department to execute the following responsibilities:

* Develop, implement, and manage a comprehensive social media strategy aligned with overarching business objectives.
* Oversee the management and maintenance of the organization’s social media profiles and presence across platforms, including but not limited to Facebook, Instagram, and LinkedIn.
* Create engaging, creative, and innovative content for regularly scheduled posts, designed to inform audiences and promote brand-centric messaging to cultivate and engage a growing follower base.
* Monitor, engage, and respond to users in a timely and appropriate manner, cultivating leads and driving sales initiatives.
* Analyze key performance indicators and modify strategies as necessary to optimize results.
* Collaborate with internal departments to manage organizational reputation, identify key stakeholders, and coordinate strategic actions.
* Manage social media advertising campaigns, encompassing budgeting, audience targeting, creative development, and performance tracking.
* Monitor competitor activities and industry trends within the social media landscape to identify opportunities for growth and market differentiation.
* Maintain current awareness of emerging technologies and trends in social media, design tools, and relevant applications.
* Develop compelling, structured content tailored for LinkedIn audiences, including articles, posts, and updates designed to stimulate interaction and drive lead generation.
* Stay abreast of the latest social media trends, tools, and best practices, incorporating them into our strategy where appropriate.
* Coordinate with influencers to create compelling social media content that resonates with our target audience and strengthens brand presence.
* Oversee the Customer Relationship Management (CRM) platform, ensuring efficient data management and effective customer interactions to drive engagement and retention.
* Manage customer service email communications, providing timely and professional responses to inquiries to ensure an exceptional customer experience.

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