Social Media Manager

Company: Microwize –

WebSite: Sheraton, Cairo, Egypt

Job Description:**Job Description**

The organization seeks a highly proficient Social Media Manager to assume comprehensive responsibility for the management and expansion of clients’ social media presence. The successful candidate will possess expertise in graphic design (Photoshop & Canva), content development, pay-per-click (PPC) advertising campaigns, and audience engagement methodologies. This position necessitates both creative ingenuity and analytical acumen to produce visually compelling content, optimize performance metrics, and enhance brand recognition.

**Key Responsibilities**

1. **Social Media Management and Strategy:**

* Administer and cultivate multiple client social media accounts.
* Formulate and maintain content calendars to facilitate scheduled publishing.
* Undertake competitive analysis and implement strategies to foster growth.
* Ensure all content is congruent with the client’s brand communication and objectives.
* Engage with audiences, addressing comments, messages, and reviews promptly.
* Monitor engagement levels, analyze performance metrics, and leverage data-driven insights for continuous improvement.

2. **Content Creation and Graphic Design:**

* Design high-quality graphics for posts, reels, and stories, demonstrating proficiency in Photoshop and Canva.
* Develop concise video content and reels optimized for audience engagement.
* Compose persuasive captions and employ hashtags and keywords strategically.
* Generate innovative and interactive content to stimulate audience growth.

3. **PPC and Paid Advertising:**

* Conceptualize, create, and execute PPC advertising campaigns across platforms (Facebook, Instagram, LinkedIn).
* Optimize advertising performance through A/B testing and data analytics.
* Establish precise targeting parameters, budgetary allocations, and audience segmentation to maximize return on investment.
* Furnish comprehensive reports on advertising performance and recommend enhancements.

4. **SEO and Social Media Growth:**

* Employ SEO best practices to augment organic reach on social media platforms.
* Conduct keyword research to optimize content for search engine visibility.
* Monitor and evaluate engagement, reach, and conversion rates.
* Refine content and publishing strategies based on performance data analysis.

Skills: