Social Media and Content Manager

Company: Confidential –

WebSite: Giza, Egypt

Job Description:**Subject: Social Media & Content Manager Position – AdFirst**

AdFirst, a growth consulting and execution firm specializing in performance marketing strategies for direct-to-consumer brands in the MENA region, the UK, and the US, seeks a highly qualified and experienced **Social Media & Content Manager**. This is a full-time, remote position (with potential for a hybrid work model in the future) commencing as soon as possible.

The successful candidate will be responsible for the comprehensive management of AdFirst’s online presence, encompassing content creation, platform strategy development and execution, and consistent publishing across LinkedIn, Instagram, X (formerly Twitter), TikTok, Facebook, and the company website.

This role requires a strategic and creative individual with expertise in copywriting, visual content design, and project management. The Social Media & Content Manager will collaborate closely with the founder and team leads to identify and communicate key insights, success stories, and company achievements, with the objective of attracting prospective clients and top-tier talent.

**Responsibilities include:**

* Developing and maintaining the social media content calendar.
* Crafting compelling copy and designing engaging visual content (e.g., posts, carousels, reels, stories).
* Transforming internal activities and client successes into relevant and on-brand content.
* Managing content publication across all key social media platforms (Instagram, LinkedIn, X, etc.).
* Designing and updating website content (e.g., case studies, team profiles).
* Capturing and promoting team culture, behind-the-scenes perspectives, and thought leadership.
* Monitoring content performance and implementing data-driven iterations based on engagement and feedback.

*Note: Please include the number 88 in your application to confirm comprehension of this job description.*

**Supplemental Responsibilities (As Required):**

In addition to managing AdFirst’s internal brand presence, this role may occasionally involve providing support to client-related content initiatives, potentially including:

* Assisting in the development of content strategies and calendars for select clients.
* Drafting or refining website copy, landing page content, or advertising copy.
* Collaborating with strategists and designers to execute client-facing content.
* Conducting research on target audiences and competitors to inform content direction.
* Providing support in the production of creative briefs or overseeing client content shoots.

*Note: Engagement in client-related work will be contingent upon capacity, project alignment, and overall team requirements, and will be matched to individual strengths and availability.*

Skills: