SEO Specialist – E-Commerce

1. Research and implement search engine optimization recommendations.

2. Work with the development team to ensure SEO best practices are properly implemented.

3. Work with marketing and business development teams to drive SEO in content creation and content management. 4. Perform tasks in support of SEO On-Site efforts; including but not limited to keyword research, keyword taxonomy and page mapping, Meta tag creation, canonical setup, product copy optimization, file naming structure, webmaster tools submissions and others.

5. Perform tasks in support of SEO Off-Site efforts; including but not limited to Directory and Classified submissions, Blogs / forms / Articles creation and posting, Develop and implement link building strategy and others.

6. Execute tasks related to Company‘s online marketing initiatives, including but not limited to Newsletter, Banners management and others.

7. Manage online campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

8. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI for online marketing campaigns including PPC, Paid Search, Social Media and other online marketing campaign types.

9. Perform regular online competitive research to identify competitors SEM and SEO tactics and provide recommendations on current implemented strategy.

10. Provide reporting for SEO ranking, online marketing campaigns performance, website traffic analysis, competition analysis and other related reports.

11. Use Google Analytics and other Analytics tools to report on SEO and SEM performance and ranking.

12. Dealing with internal / external customers and third party suppliers with relevance to online marketing initiatives. 13. Complete other duties as assigned.