Company Name : Al Futtaim Group

SEO Specialist

Job Description

SEO Specialist | Retail | Dubai

Overview of the role:

Drive organic growth through best-in-class SEO strategy and execution


What you will do:-

Description of Accountability:

  • You will leverage your deep experience in search engine optimization strategy and technical execution to drive significant organic search traffic and user engagement growth for our various websites in various verticals (Home, Fashion, Toys, etc.)


  • Create a comprehensive SEO strategy for each of our Brand websites and prioritize a roadmap of the top 10+ SEO tasks to implement for each brand.


  • Conduct in-depth technical SEO audit, detailed log file analysis, and a robust competitive assessment to benchmark our performance and identify areas of opportunity to drive significant growth


  • Coordinate with marketing and website development on new brand launches to ensure proper infrastructure is set up from SEO perspective.


  • Work with brand marketing and content team to drive SEO through content creation and content programming. Propose changes to website design, content, linking and other variables to enhance SEO positions for target keywords.


  • Implement SEO changes and updates (meta description, page titles, schema markup, microdata, etc.) to maximize our ranking


  • Provide detailed competitive analysis and ensure we are maintaining authority across key business units and keyword themes

SEO Strategy

  • Creation and execution of strategy
  • Creation and execution of roadmap


  • Keywords optimization
  • Website “maintenance”
  • Misc

Reporting & Analysis

  • Organic Growth

Competition Analysis


  • Create relationship & workflows within the department
  • Work with all the brands you are in charge of

Personal Development

  • Develop knowledge into advanced SEO tools (SEMRush. ahrefs, Deepcrawl etc..)

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