Senior Social Media Specialist

About the Role

We are hiring a Senior Social Media Specialist  to develop and execute creative social media strategies, manage campaigns, and lead engagement across multiple platforms. If you have 4+ years of experience, strong analytics skills, and a passion for digital trends, join our team now!

Job Duties
 

• Plan, develop, and deliver end-to-end social media strategies and content calendars across platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, etc.).
• Create, and publish engaging written, visual, and video content consistent with the brand voice and company goals.
• Lead paid and organic social media campaigns, including audience targeting, ad copywriting, budget management, reporting, and optimisation.
• Monitor platforms for trends, conversations, and opportunities; proactively engage with the online community to enhance reputation and customer loyalty.
• Analyse performance metrics, prepare regular reports, and provide actionable insights to refine strategies and improve ROI.
• Collaborate closely with marketing, design, product, and commercial teams to ensure brand consistency and integrated campaigns.
• Stay current with emerging social media, content, and digital marketing trends to keep Samir Group at the forefront of innovation.
• Ensure all content complies with company policies, relevant regulations, and cultural sensitivities in KSA and the wider region.
• Manage relationships with influencers, partners, digital agencies, and platform representatives to maximise brand opportunities.
• Support brand reputation management, crisis communication, and customer care activities on social channels as needed.