bayt.com
Job Description
Senior Performance Marketing Specialist (PPC & Paid Social) | Digital Retail | Al-Futtaim
Overview of the role:
End to End Management of PPC and Paid Social Operations and Strategies to meet Retail’s KPIs and requirements. (Revenues, Customer Acquisition) for both Brick and Mortar and eCommerce
What you will do:-
Description of Accountability:
Manage day to day PPC and Paid Social campaigns
- Strategy & Execution
- Upper or lower funnel based on KPIs
- Daily monitoring
Reporting
- Delivering performance reports and insights to the PPC
- team and internal stakeholders.
Strategy & optimization
- Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS
- Delivering customer-focused, profitable multi-category campaigns to agreed targets
- Addressing and escalating campaign performance issues.
- Responsible for AB tests, Search Query analysis and keyword mining.
Teamwork
- Create relationship & workflows within the department
- Work with all the brands you are in charge of
Personal Development
- Develop knowledge into advanced Targeting
- Develop knowledge in Programmatic Advertising
- Participate into a more data driven approach project with the CRM department
Skills
Required Skills to be successful:-
- Fluency with PPC and Paid social Bid Management tools (FB Manager, Adwords, Marin, GA36, ROI Hunter, Smartly)
- Strong Web analytics experience (Google Analytics, SiteCatalyst).
- Experience in Retargetting platforms (Criteo, RTB)
- Experience in App platforms & app installs (Taptica, Apple search ads, Moblin, Inmobi)
- Comfortable using BI tools (Tableau, Power BI)
- Advanced skills in MS Excel
- Experience using a CDP is a plus
What equips you for the role:
- 5-8 years in an eCommerce environment 4+ years in performance (retail is a plus)
- Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS
- Demonstrated ability to interpret data for insights and next steps.
- Understanding of Digital and ecommerce metrics, conversion funnels
- Team player with ability to self-learn
- Experience in Budgeting
- Data driven mindset
- English & Arabic are mandatory