Senior Media Buyer

Marketing/PR/Advertising
  • Marketing/PR/Advertising
  • Egypt

wuzzuf.com

Job Description :

Creating media plans and media strategy.Help identify target audiences and plan media campaigns.Experience doing buyer persona and audience researchOptimize plans and budgets allocation according to the best media mixWatch campaigns performance and adjust when neededExperiment with new platforms and channelsEnsure ads are creative and displayed appropriatelyMonitor costs, return on investment (ROI), and ROASCooperate for digital marketing activities with relevant teams (content writers, designers, developers, marketers, etc.)Responsible for design and execute integrated digital media campaigns.Measure, analyze, and report on the performance of campaigns and strategies, and manage daily and weekly reporting dashboard.Analyzing business performance with the help of digital tools and reports.Generating Leads campaigns (s) through a different platform (s).Setting digital campaigns on Google Ads (SEM), Facebook, Instagram, YouTube, LinkedIn, Snapchat and Twitter.Monitoring digital campaigns on different platforms.Producing keyword analysis and research.Providing competitive analysis and research.Producing digital campaign execution and reporting.

Job Requirements :

Proven experience as Media Buyer or similar role; experience in digital media is preferredFamiliarity with media-buying, planning and researchInterest in following advertising and latest media trendsWorking knowledge of media listening and analytics toolsStrong experience using the full portfolio of digital tools: Google Analytics, Facebook Ads Manager, LinkedIn, and Google UTM Builder.Understanding of branding, marketing, SEO, and CTA marketing content development.Excellent communication and negotiation skillsOrganizational and multitasking abilitiesAttention to detailCritical thinking skillsBSc/BA in Marketing, Advertising or related field

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