Senior Digital Marketing Specialist

Company: Dora Management Solutions –

WebSite: Sheraton, Cairo, Egypt

Job Description:**Responsibilities encompass the following areas:**

* **E-commerce Marketing and Conversion Optimization:** Development and execution of digital marketing strategies to enhance online sales and conversion rates. Data-driven analysis of website performance and user behavior to optimize conversion funnels and achieve measurable results. Identification of strategic opportunities for improved customer acquisition and retention through personalized marketing initiatives.

* **Email Marketing Program Management:** Creation, segmentation, and management of email marketing campaigns to nurture leads, engage existing clientele, and stimulate repeat purchases. Implementation of A/B testing and performance analytics to continuously improve email open rates, click-through rates, and overall campaign return on investment. Ensuring email content is consistent with brand voice and overarching marketing objectives.

* **Social Media Strategy and Engagement:** Oversight and optimization of content strategies across platforms including Instagram, Facebook, TikTok, and Pinterest. Driving audience engagement and expansion through consistent delivery of high-quality content and innovative campaign development. Continuous monitoring of social media trends and adaptation of strategies to maintain relevance and maximize audience reach.

* **Content and Design Collaboration:** Review, critique, and refinement of marketing content to ensure alignment with the U.S. market. Collaborative engagement with the creative team to enhance design elements and ensure resonance with the target demographic. Provision of actionable feedback to elevate the quality and effectiveness of marketing assets.

* **Competitive Analysis and Strategic Insights:** Conducting comprehensive competitive analyses to identify market trends, audience behavior patterns, and emerging opportunities. Leveraging insights derived from competitor activities to refine marketing strategies and cultivate a stronger market position. Regular monitoring of the competitive landscape to inform strategic decision-making and maintain a leading industry presence.

Skills: