Company Name : BeInMedia

Senior Digital Marketing Specialist

Job Description


• Manage the daily activities for everything related to the digital campaigns.

• Manage a team of Digital Marketing Specialists and their performance.

• Manage the setup of digital campaigns.

• Work closely with the content team to plan and execute the digital ads strategy content.

• Conduct research on industries and topics within the business and use SEO guidelines to optimize content when needed.

• Assist the account managers to draft the new quotations by providing the campaign KPIs and make sure we achieve them.

• Responsible for communicating with the account managers regarding the campaign performance. And provide recommendations if needed.

• Develop and set up online campaigns on Facebook, Instagram, TikTok, Google Search, Google Display Network, Youtube, Twitter, Snapchat, Linkedin, Taboola…etc

• Monitor and optimize all running campaigns on a daily basis.

• Set up all events/conversions using Google Tag Manager, Google Analytics, Facebook Pixel..etc

• Design and develop landing pages.

• Create reports of the campaigns and make recommendations on how to improve campaigns in the future.

• Responsible for the accuracy of the ads and making sure the ads brief is followed 100% correctly.

• Learn and understand marketing methodology.

• Stay current on new online advertising best practices.

• Perform other duties as necessary or required.

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