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Company Name : Bayt.com

Senior Content Marketing Manager

bayt.com

Job Description

We are looking for an experienced Senior Content Marketing Manager to join our team. If you love creating high-quality and engaging content and drive business success with it, we want you on our team! You will be responsible for developing and implementing the overall content strategy based on our specific goals and objectives. This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion

The role will include but not be limited to the following duties and responsibilities:

  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
  • Create free resources each month to drive leads, subscribers, awareness
  • Develop editorial calendar, delegate tasks and ensure deadlines are met
  • Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
  • Manage and develop a blogging strategy
  • Grow our subscriber base 
  • Work with designers, product marketing, sales, and external influencers and other industry experts 
  • Develop editorial calendar, delegate tasks and ensure deadlines are met
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
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