Senior Brand Manager

Lead brand strategy and commercial performance across our multi-brand portfolio—planning, launching, and optimizing collections, VM, retail marketing, and clienteling to deliver profitable growth and a consistent luxury experience. 

Core Responsibilities

1. Brand & Portfolio Strategy

• Build annual brand plans by category/price-tier; define role of each brand to avoid cannibalization and fill white spaces.
• Own brand calendars: launches, capsules, exclusives, events.
• Maintain precise positioning and messaging aligned with brand standards.
• Scout, evaluate, and recommend new external brands/partners that fit brand audience, positioning, and financial model
• Own brand plan (annual strategy, launch calendar, budgets).

2. Commercial & Merchandising Partnership

• Work with inventory team on assortment and pricing architecture.
• Track stock cover; follow up on reorders especially with external brands.
• Drive set/half-set attachment to grow invoice value; manage hero/SKU ladders.

3. Go-to-Market & Retail Activation

• Build 360° launch toolkits for brands (story, assets, VM briefs, CRM scripts).
• Coordinate with Retail Operations & VM for window stories, in-store theatre, pop-ins.
• Plan BTL activations, private appointments, and exhibition plans.

4. Growth Marketing & Content

• Brief and QA content aligned to luxury guidelines; ensure channel fit (Meta, TikTok, YouTube, search/display, in-mall OOH).
• Partner with PR/Influencer on tiered seeding and storytelling.
• Track ROMI; reallocate budgets to winners quickly.

5. Client Development & CRM

• Define clienteling playbooks by segment (HNWI, bridal, gifting, everyday).
• Build event pipelines (VIP previews, styling sessions)
• Monitor repeat rate, UPT, NPS; and close the loop on feedback.

6. Cross-Functional Leadership

• Align with Production on timelines.
• Work with Finance on monitoring the contribution margin, ROMI
• Lead monthly performance meetings; circulate dashboards and actions.
• Continously connecting with the inventory team to monitor new collection launches from the different brands

7. Governance & Brand Health

• Ensure brand assets, co-op guidelines, and legal/contractual use with partner brands in coordination with the sales operations head.
• Manage brand exclusivities.
• Conduct quarterly brand reviews with corrective action plans.
• Coordinate with other Brand Managers/ Marketing Managers to coordinate their brand performance and set tactical messaging for each brand.