Company Name : Confidential Company Al Kuwait

PR & Media Advisor

Job Description

  • Actively participate in the design, development, and implementation of communications and promotional strategies related to the Hospital activities and programs, based on target audiences and priorities identified with senior management.
  • At the direction of the CEO, take ownership of development and delivery of communications strategies for specific projects and initiatives.
  • Building and maintaining close relationships with internal business and content owners in order to inform an organization-wide content marketing calendar.
  • ·Advise the Hospital Management on communications, promotion, and media relations, as required.
  • Responsible for drafting press releases, news and magazines articles.
  • Setting-up speaking engagements and preparing speeches for spokespeople.
  • Developing media plans and policies with executives in the Organization.
  • Directing public relation campaigns for a Company or Organization.
  • Leading corporate communications change projects as allocated.
  • Monitoring and reporting on the impact of communications activities on perception and Patients experience.
  • This will include research and metrics by audience and segments.
  • Ensuring activities are delivered to plan, within timeframes, quality and budget.
  • Developing clear and concise briefs to internal and external service providers in line with business requirements and coordinating/monitoring the outcomes.
  • Keeping abreast of innovative communications practices, patient experience trends and motivators to change, to effectively provide direction and advice to Chief Executive.
  • Provide high-level, accurate, timely and strategic communication and public relations advice and support to the CEO, Executive Team, and staff in relation to Hospital initiatives, campaigns and services.
  • Manage Hospital’s media relationships in a strategic and positive manner to spread and identify key messages and positive media opportunities and manage responses to media enquiries.
  • Develop a Communications strategy to convey consistent quality messages across the full spectrum of Hospital’s materials and channels.
  • Plan, coordinate and evaluate media monitoring services.
  • Manage and evaluate media training for senior staff and manage training program delivery.
  • Ensure the creative content and production quality of communication materials are consistent with Hospital values, policies, corporate objectives and corporate identity. 
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