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Company Name : Confidential Company Amman

PPC manager

bayt.com

Job Description

Responsibilities:

·  Continually optimize PPC campaigns to make the most of the ad budget.

·  Actively measure and execute A/B split testing for ad copy and landing pages to ensure optimal campaign performance.

·  Provide ongoing actionable insights into campaign performance to the team utilizing google data studio.

·  Stay on top of the latest trends in PPC advertising.

·  Be accountable for meeting ROAS targets and develop insights/tactics that will increase revenues month-over-month and YoY

·  Maintain and monitor keyword lists, bids, daily and monthly budget caps, impression shares, quality scores and other important account metrics

·  Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search based on our growth strategy

·  collaborate with our Washington D.C. based team during eastern standard time zone business hours with daily campaign and performance updates

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