• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification to enhance Yalla’s social presence and influence in MENA region.
• Set up and manage social media and PR editorial and posting action plan on a monthly /quarterly/ annual basis as required.
• Collaborate with marketing team to identify opportunities to advance our messaging to boost awareness through a fun, friendly, brand-centric storyline among the online social Media for Yalla.
• Set up and optimize company social media pages within each platform to increase the visibility of Yalla’s social content.
• Generate, edit, publish, and share regular content that builds meaningful connections across different social medias like Instagram, Twitter, and Facebook, TikTok, Snapchat, etc. to encourages audiences to take actions.
• Identify, research, build and manage relationships with prominent social media influencers, relevant media organizations.