Marketing Support Lead

·        Work with marketing team to manage brand and marketing initiatives

·        Supervise consistency in brand communication and guidelines across the digital and traditional marketing communication

·        Create, manage and monitor the performance of ASJC and YORK Egypt Social Media and Digital activities

·        Support the lead generation team in extending lead generation efforts to Egypt business and market by content and/or channels

·        Proactively collaborate with product management and sales to develop ideas, plan and monitor creative marketing initiatives

·        Be the single point of contact for any marketing requirements by the LOB and coordinate accordingly with KSA team

·        Identify new marketing opportunities relevant to Egypt business using researches and/or data warehouse

·        Develop and create marketing materials, such as sales and product collateral, POSM and ensure brand guidelines are met

·        Assist in developing the Marketing Activity Calendar for Egypt market in coordination with KSA and alignment with the business, including and not limited to lead generation, seasonality communication, sales and brand awareness campaigns

·        Liaise with external vendors to execute promotional events, marketing materials and campaigns

·        Support in achieving marketing goals and objectives in Egypt

·        Manage the marketing strategy localization and adaptation to support Egypt business

·        Analyze and report on the performance and efficiency of marketing activities and campaigns

·        Support to develop and report Egypt marketing KPIs with KSA team