Marketing Specialist

We are looking for an ambitious marketing specialist to be responsible for developing and managing all aspects of our marketing strategy. You will focus on creating, implementing, tracking, and optimizing our digital and traditional marketing campaigns across various marketing channels.

Responsibilities

• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
• Ability to develop a concept through multiple media: web, social media, digital ads, print.
• Design digital advertisements, working closely with the art director.
• Design web pages within our visual brand, working closely with the web team.
• Exercise creativity to develop concepts and themes that will be applied to a campaign featuring a wide variety of materials.
• Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
• Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
• Create innovative marketing campaigns depending on robust data and present the recommendations to management.
• Establish and maintain relationships with new and existing clients through networking and prospecting.
• Create goals and objectives to approach customers through appropriate marketing channels.
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.