bayt.com
Job Description
Job purpose:
The Marketing Research Senior Executive will be part of the Marketing Research Department at Hyde Park Developments. As part of a key strategic function in the organization, this role is important in providing actionable inputs for formulating corporate decision-making, strategy setting, and continuous corporate excellence. Working in partnership with cross-functional teams, the role will encompass consumer research, competitive tracking, real estate asset class segmentation, market trends identification, and internal corporate research.
Job Responsibility:
Work closely with internal cross-functional stakeholders, keeping note of both corporate and department-level objectives
Create and design customized research study briefs, detailing study objectives, research methodology, target sample structure, as well as project deliverables
Thoroughly brief research agencies on study specifics, receive proposals, and ensure they are in line with project requirements
Design discussion guidelines and questionnaires, as well as go through project materials by agencies, providing word-by-word feedback
Supervise whole research project stages, from initial setup to delivery of findings’ reports
Attend focus group discussions, ensuring questions are being asked in their intended manner, and all study objectives are being covered
Cross-check and validate data, and thoroughly go through research reports received by agencies, providing word-by-word feedback
Design and compile internal research findings reports for stakeholder meetings and workshops. Transform data into actionable findings and relevant recommendations, identify key trends, and translate findings into narratives that provide inputs for strategic decision-making
Effectively communicate research findings to diverse stakeholders across the organization
Continuously track competitor pricing strategies, new product launches, marketing campaigns, and overall market activities
Continuously track industry trends, and formulate reports shedding light on recent market updates
Occasionally attend real estate exhibitions, round table discussions, and key events to identify recent industry and market highlights
Skills
Minimum of 3 to 5 years experience in marketing research agencies
Has experience in working on both qualitative and quantitative research techniques. Experienced in designing discussion guidelines and questionnaires, deriving findings from data, and writing both qualitative and quantitative research reports
Worked on diverse types of research studies across different sectors
Has experience in formulating research briefs in light of business objectives, and translating them into research proposals
Has the ability to translate data and transform it into concise and actionable findings, and derive strategic recommendations
Highly accurate and able to read through data, validate, and cross-check, ensuring data accuracy and quality
Ability to react and adapt quickly to changing business and market updates
Fluent in English, with strong verbal and written communication skills