Marketing Manager

Marketing/PR/Advertising
  • Marketing/PR/Advertising
  • Egypt

wuzzuf.com

Job Description :

Develop and execute overall B2B marketing strategy across the full marketing mix Perform industry and competitive analysis to inform the sales process and help positioning and messaging Perform ongoing tracking and reporting on B2B marketing initiatives Assist the partnerships department to maintain and grow company’s affiliations and partnerships with other corporates Assist product development team by collecting and presenting potential and existing clients’ needs Make changes to the strategy and approach to adapt to unexpected changes in the business environment Drive the company’s media strategy and execute PR campaigns for brand awareness Planning timescales and budgets Plan and manage social media and public relations campaigns Build relationships and coordinate with external partners and agencies Compiling and distributing financial and statistical information Prepare analytical reports to facilitate overall decision-making on brand management strategy. Generate data-driven hypotheses, test new channels, propose processes and implement marketing automation programs to optimize marketing performance Oversee marketing lead generation Build in-house digital marketing when needed

Job Requirements :

Proven B2B marketing experience  Fin-tech or SAAS companies previous experience Track record of growing relevant companiesAreas of knowledge: (all of the following) Fin-tech & e-commerce sectorsOffline and online brand recognition strategiesMulti-channel online marketing including (Display, PPC, SEO, SEM)

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