bayt.com
Job Description
Being a Pullman Heartist means embodying and conveying the brand mindset through the values of commitment, adaptability and creativity.
What’s in it for you?
- Employee benefit card offering discounted rates at Accor worldwide
- Learning programs through our Academies
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
What you will be doing?
- Implementing the online marketing strategy and digital USP for the hotel product line (rooms, F&B venues, spa, gyms etc.) and coordinating the revenue streams, through promotion via digital media and a selection of advertising mediums (brand website, social media etc.) with the objective to boost customers’ awareness, value, loyalty and global experience.
- Be an ambassador for Pullman Doha West Bay, and on behalf of the marketing communications team within the overall department and wider hotel team (share information / achievements / news).
- Develop and manage the Offline/Online Marketing and Communication budget for the hotel.
- Develop Offline/Online Marketing and Communication strategies and execute programs to maximize the image of the hotel.
- Improve the profitability of the property through Offline/Online Marketing and Communication strategies that generate income or reduce costs through effective management and planning.
- Execute procedures and policies controlling and ensuring that all marketing actions, promotions, advertisements project an image that is in line with the standards of the company.
- Act as a spokesperson for the hotel and as a member of the company’s crisis management team.
- Work with corporate Offline/Online Marketing and Communication team to develop and execute brand initiatives
- Manage the relationship with the press following the company’s standards, developing and promoting positive relationships with local, national, international media and industry partners in key markets.
- Develop promotional activities following the standards of the brand and the company.
- Develop and maintain all media lists and contact information.
- Maintain an updated library of photos and videos, including a photographic record of all media and dedicated events.
- Submit monthly reports of media measurements to DOSM and General Management.
- Create the brand plan and annual communication of the hotel along with the marketing plan to support and drive market penetration and the overall effectiveness of sales.
- Develop proactive communication and advertising plans (monthly and annual) aimed at achieving results and maximizing the power of the brand throughout the world.
- Develop and direct the entire online strategy, enhancing the image of the company, following the company’s standards and supporting revenue goals.
- Act as an intermediary with advertising agencies to provide them with the appropriate information and ensure the accuracy of advertising production.
- Supervise the production and development of advertising materials (brochures, web, documentation ….)
- Ensure the consistency of information in all media (newspapers, internet, etc.)
- Coordinate photo shoots, promotional videos and any type of event that has to do with the communication and / or publicity of the hotel.
- Develop and execute annual E-Marketing plan with the Marketing team
- Preserve brand standards and price consistency across all online distribution channels with the E-Commerce Marketing team.
- Manage various e-tools. For example: eCRM (Customer Relationship Management), websites’ CMSs (Content Management System), Social Media Management Platform etc with the E-commerce Marketing Team.
Your experience and skills include:
- Computer literate in Microsoft Office applications required
- Excellent interpersonal, communication, and organizational skills