Marketing Manager

Marketing/PR/Advertising
  • Marketing/PR/Advertising
  • Egypt

wuzzuf.com

Job Description :

This role is critical to creating marketing plans for each of our business units and their specific product lines. Leading and developing a team to help oversee and execute marketing campaigns to create awareness of the products and services and educating the targeted audience. The senior marketing manager is responsible for managing members of the marketing team, developing and executing marketing strategy, crafting (or overseeing) promotional messaging, and working with stakeholders/constituents to deliver the marketing goals within a dynamic business environment.Responsibilities:Responsible for developing the overarching marketing strategy for each product line and leading, developing and overseeing marketing team members.Creating and executing marketing plans, promotion plans, and launching new products.Developing persona-based marketing content and overseeing blog content development in partnership with senior writer.Working in partnership with the creative team in house, developing creative briefs and guiding creative direction to meet objectives for all PR, advertising, and public-facing communications, including print, digital, and video assets.Conceptualizing and executing multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.Managing content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide additional marketing support.Gathering customer and market insights to inform outreach strategies, increasing customer conversions, and generating more marketing qualified leads.Identifying effectiveness and impact of current marketing initiatives with tracking and analysis, and optimizing accordingly.Presenting ideas and final deliverables to internal and external teams, and communicating with senior leaders about marketing programs, strategies, and budgets.Collaborating cross-functionally with product line leaders, marketing, and executive team.Managing and maintaining various planning documents, including calendars, reports, and other key documents.Responsible for recap and measurement of marketing programs and reporting data back to internal teams.

Job Requirements :

Qualifications:Creative thinker, excellent listener and communicator 5-7 years of professional marketing experience-3+ years of experience at least in a software industry.Digital marketing` experience with sophisticated direct mail programs, direct marketing agencies or with other Social Media marketing software or services providers.Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touchpoints, including website, print communications, online communications and direct mail.Strong communication and presentation skills; Ability to communicate with all levels of an organization comfortably.Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget.Experience working closely with a sales organization with a strong affinity for sales team success.Experienced with salesforce.com or similar CRM, expert-level proficiency with Microsoft Word, PowerPoint, and Excel.Strong experience in social media buy.Expert level of running Social Media Ads (Facebook, Instagram, Twitter & YouTube)Strong knowledge of the SEO marketing with proved marketing Practitioner of Marketing & Social Media Marketing KPIs and related formula calculations.Able to create Media Buzz in short time with lowest possible budgets (working smartly)Bachelor’s degree or equivalent year for year experience.

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