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Company Name :Propel Consult

Marketing Head

  • Oman

gulftalent.com

Company
Our client is a leading automotive company that manufactures, develops, and sells cars, motorcycles, and spare parts and accessories worldwide. They are currently looking for a Marketing Head to be based in Oman.

Duties & Responsibilities:
• Develops and ensures a consistent marketing strategy and planning based on customer needs
• Conducts SWOT analysis of all current marketing activities at the dealership
• Conducts strategic reviews and amend objectives and approaches as required with Dealer Principal, General Manager, Finance & Administration Manager (and CRM Manager, if available)
• Establishes and implements a marketing strategy for dealership
• Coordinates dealership customer communications
• Coordinates marketing initiatives and events
• Coordinates potential marketing opportunities across dealership departments
• Ensures marketing communications are in line with the company and approved by the Regional Sales Manager
• Coordinates with brand departments on brand and product events
• Is responsible for all personnel decisions regarding the Marketing employees (plans staffing requirements, hires and reduces the staff; if applicable in consultation with General Manager or Finance & Administration Manager)
• Conducts regular meetings to discuss target agreements/feedback and achievement of objectives
• Conducts annual appraisal process with the Marketing employees which includes the definition of an individual development plan for each employee
• Acts as a role model and ensures brand-compatible employee behavior
• Improves dealership customer experience and ensures customer feedback is accurately captured
• Responsible for attending relevant training courses and self-development and ensure an understanding of car evaluations
• Plans, steers, and controls overall marketing budget incl. measures and aligns with corresponding KPIs and management report
• Takes responsibility and conducts the Sales Funnel Management

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