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Company Name : Al-Rashed Group

Marketing Executive – Retail (KSA)

bayt.com

Job Description

  • Implement marketing strategies & action plans given by the marketing head to improve brand’s performance
  • Be responsible for consumer knowledge, segmentation and lifecycle by country/city/shop. 
  • Coordinate, organize and ensure implementation of the operational in-store action plan to increase customer acquisition, retention, satisfaction
  • Optimize product & in-store experience
  • Support Retail KPIs and adapt actions accordingly.
  • Understand local and key international competitors.
  • Understand the different stages and elements in the brand planning process and support the implementation.
  • Build close relationships with retail teams across the region.
  • Manage CRM – collects shopper observations from their store operation and use Single Customer View and BI analysis to define actions that will attract new customers and old customers more often.
  • Be able to identify ways to change specific shopper behavior and exploit direct marketing techniques in store and with the sales team to drive increased sales.
  • Align the company around the brand’s direction, choices, and tactics

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