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Company Name : The Bridge Associates

Marketing Executive – NPD- FMCG

bayt.com

Job Description

To provide support in planning and executing the new product development road map; coordinate with all external agencies, suppliers, and vendors to complete the targeted activities within the agreed timelines. Be responsible for quality and speed of all new product launches

 

Additionally, set up a consumer and competitive scanning mechanism to constantly spot new product innovations and consumer trends in skin care

 

Key Accountabilities:

  1. To conduct market research to identify consumer needs, organize consumer forums/ focus groups, preparing customer questionnaires, to obtain exact analysis of consumer needs.
  2. To conduct competitor analysis, monitor their activities about new product launches, study consumer behavior and provide this information to the marketing manager.
  3. To support the marketing endeavor with the development and the implementation of marketing plans, advertising material and marketing communication campaigns
  4. To coordinate with outsourced marketing agencies and vendors for the development of new packaging development, POSM and related marketing collaterals.

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