Marketing Director – Brand & PR

The primary responsibility of Marketing Director – Brand & PR is to create and execute over all brand marketing strategy for Rasan and its brands. This role is ideal for a marketer who is experienced and entrepreneurial and is looking to take full ownership to build, scale & lead the brand marketing department.

Responsibilities:

• Plan and drive multi-channel brand marketing strategy (Social media, influencers, strategic partnerships, offline etc) to drive awareness and improve brand sentiment
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Plan and manage participation in events and sponsorships
• Develop marketing materials and programs designed to enhance our customers’ understanding of business and products.
• Drive social media strategy and execution including creative strategy
• Drive and execute communications & PR plan including activities for IPO process
• Build and lead team of marketers
• Support eCommerce/performance team for sales/conversion targets

Note: The above is a list of the key accountabilities of the role. The employee in this role is expected to be open to manage other responsibilities that are linked to this role which can be assigned by the manager from time to time.

Required Qualifications:

• Bachelor’s degree in marketing or business studies.
• MBA in marketing is a plus
• Strong Communication Skills, fluent in Arabic and English.
• Background in the insurance industry is a plus

Language skills:

Required language(s): English & Arabic (mandatory)

Preferred industry/Organisation/Location:

eCommerce/Fintech/Internet