Marketing and Public Relations Executive

Company: Mashoura –

WebSite: Sheikh Zayed, Giza, Egypt

Job Description:**Option:**

The organization is seeking a highly motivated and proficient **Marketing and Public Relations Executive** to augment our team. This dual-faceted position encompasses the creation and execution of comprehensive marketing campaigns, alongside the strategic management of public relations initiatives, designed to elevate brand visibility and bolster reputational standing. The ideal candidate will possess demonstrable experience in both marketing and public relations disciplines, superior communication proficiencies, and the aptitude to coordinate projects effectively across diverse platforms.

**Key Responsibilities:**

**Marketing Responsibilities:**

* **Campaign Development and Execution:**
* Develop and implement targeted marketing campaigns aligned with established brand objectives, reaching designated key demographic groups.
* Generate engaging content for utilization across social media platforms, electronic newsletters, blog posts, and other digital marketing channels.
* Collaborate with the creative department in the production of graphics, videos, and supplementary multimedia materials to enhance marketing initiatives.
* **Market Research and Analysis:**
* Conduct thorough market research to identify prevailing trends, customer requirements, and competitive dynamics.
* Analyze campaign performance metrics, track key performance indicators, and prepare detailed reports providing actionable insights for future campaigns.
* Leverage data and feedback mechanisms to optimize marketing strategies, thereby improving overall campaign effectiveness.
* **Digital Marketing and Social Media Management:**
* Manage all social media channels, curate content, engage with followers, and respond to inquiries in a timely and professional manner.
* Implement Search Engine Optimization (SEO) strategies to augment website traffic and improve search engine rankings.
* Collaborate with influencers and brand advocates to extend online reach and enhance engagement.
* **Event Planning and Coordination:**
* Organize and manage promotional events, trade shows, and product launches, ensuring seamless execution.
* Coordinate with vendors, suppliers, and stakeholders to ensure seamless event execution.

**Public Relations Responsibilities:**

* **Media Relations:**
* Cultivate and maintain strong relationships with journalists, media organizations, and key influencers to secure positive media coverage.
* Compose press releases, media pitches, and feature articles to promote organizational news, events, and product offerings.
* Coordinate press conferences, interviews, and media events to maximize positive exposure.
* **Brand Communication:**
* Develop and manage the organization’s public relations strategies to maintain and enhance its brand image.
* Oversee the creation of content for public communications, including newsletters, press releases, and social media announcements.
* Monitor media coverage and public perception, and provide reports on PR activities.
* **Crisis Management:**
* Develop crisis communication plans to handle sensitive situations and safeguard the organization’s reputation.
* Serve as the primary point of contact during crises, communicating with media and stakeholders as needed.
* **Stakeholder Engagement and Outreach:**
* Represent the organization at industry events, conferences, and networking opportunities.
* Engage in community outreach initiatives, sponsorships, and collaborations to cultivate goodwill and support brand objectives.

Skills: